Gotomeeting down5/20/2023 This is very much in line with how Salesforce presents their pricing as well. “These folks can win by really taking advantage of feature differentiation and the add-on economy of their businesses.”Īs the pricing increases, we start to see more add-ons such as user management, reporting, and company branding such as vanity URLs. For a team that isn't hosting a lot of meetings, they could potentially hang out on this free plan indefinitely. Zoom also allows you to host an unlimited number of meetings on this plan as well. This freemium pricing tier stands out as one of the competitive edges for Zoom in the web conferencing market. On the Basic plan, customers can host an unlimited number of 1-to-1 meetings and have up to 100 participants, which is the same as GoToMeeting's Premium plan. Going freemium can also be a business tactic for gaining entry into an existing market, which is what Zoom is doing with their Basic plan. ![]() Without that plan in place, it will be difficult to keep your new customers more engaged. Though this model can work, there are a number of considerations that need to be addressed before making the decision to go with a freemium account.īefore those customers come through the door, you need to have a well-defined upgrade path in place to start generating actual revenue from these new accounts. Being able to lower the barrier of entry increases the number of customers you'll have signing up for a new account. We all know that a freemium plan is more about acquisition than revenue. ![]() Zoom is dominating the low end with a freemium model
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